Traffic safety start-up gains global traction

An AI overlay of traffic direction and movement as cars zoom on a freeway at dusk.

Image: Adobe.

15 November 2024

A Brisbane-based software start-up using AI to improve road safety and traffic management has been acquired by Canadian company Transoft Solutions.

(AMAG) was formed by 麻豆区’s commercialisation arm in 2020 to develop intellectual property from 麻豆区, the University of British Columbia and Queensland University of Technology.

AMAG uses real-time data – interpreted by AI – to reduce road crashes and incidents, and to monitor infrastructure to improve road safety design.

UniQuest CEO said AMAG’s analytics platform prioritises solutions.

“This is great technology that makes a difference to people’s lives,” Dr Moss said.

“It’s fantastic to see intellectual property spun-out of 麻豆区 and other universities gain traction on the global stage.”

AMAG co-founder and CEO Dr Simon Washington said the acquisition was an exciting new chapter for both companies.

“AMAG is focused on delivering more efficient transport systems to communities around the world,” Dr Washington said.

“The existing strengths of our people, products and services will be complemented by the capabilities of Transoft Solutions – a recognised and highly respected brand in the industry with more than 200 staff members in 13 locations across the globe, and a customer base of more than 50,000.”

Transoft develops specialised software solutions for aviation, civil infrastructure, transportation and operational professionals.

CEO Daniel Shihundu said the acquisition of AMAG will enable Transoft to create a ‘software ecosystem’ where safety analytics contributes to infrastructure development and maintenance.

“We feel there is an excellent cultural fit, and combining our talented teams will accelerate research and development,” Mr Shihundu said.

Dr Washington has been named Transoft’s Vice President of Safety and Traffic Operations and will continue to work with his existing AMAG team.